A Central Hub for Contestant Sign-Ups

When 5 Day Operator set out to launch a one-of-a-kind SOF-inspired competition show on YouTube, they needed a dedicated website where potential contestants could learn about the show and sign up. Without a single place for applicants to go, their recruitment efforts were scattered, making it difficult to attract and convert interested participants.

Their key objectives were:
Drive contestant lead generation – Get participants to apply and commit to the show.
Clearly communicate the show’s concept – Explain the SOF inspired selection process and competition format.
Seamlessly handle applications & payments – Make it easy for users to sign up in one smooth process.

A Tactical Website Designed to Convert

To meet these goals, Digital Shift developed a high-converting, SOF-themed website with:

Custom Application System – We implemented a TypeForm-based registration process that guided applicants step-by-step, ending with a built-in payment feature to secure their spot.
SOF-Inspired Design – The website’s military-inspired color scheme, fonts, and imagery reflected the elite nature of the competition, building excitement and credibility.
SEO Foundation – We applied technical SEO best practices to maximize organic reach and visibility.

1500+ Visitors & 10 Contestant Sign-Ups

1,500+ unique visitors in the first 60 days
10 contestant sign-ups before the show’s cancellation
Client feedback: “The website was exactly what we envisioned it would look like. Great job!”

Although the show ultimately didn’t proceed due to low sign-ups, the website itself performed exceptionally, providing a clear and effective platform for contestant recruitment.

Digital Shift Delivers High-Performance Websites for Unique Ventures

The 5 Day Operator project highlights Digital Shift’s ability to build strategic, niche-focused websites that drive action and engagement. Whether you’re launching a TV show, a startup, or an event-driven business, we create custom web solutions that capture attention and convert visitors into participants.

Need a high-impact website for your next big project? Let’s make it happen. Click HERE to get started.