Launching a Brand-New Business Without a Website

When Humble Imprints, a custom print and merchandise company, was founded by Jay Valentin, they had a unique business model—offering on-site printing at corporate and community events. However, without a website, potential clients had no easy way to browse products, request custom orders, or understand the company’s full capabilities.

Their main goals were:
Streamline the ordering process – Make it easy for HR teams and businesses to find products and submit orders online.
Attract higher-tier B2B clients – Establish a polished, professional brand that appeals to corporate decision-makers.
Build a brand with longevity – Ensure their visual identity and messaging aligned with their long-term vision.

A Custom Website & Brand Strategy That Drives Business

To position Humble Imprints as a trusted B2B partner, Digital Shift delivered a sleek, highly functional website with:

Custom CMS for Products – We built a dynamic system that allows customers to easily browse categories and select products.
Advanced Order Forms – Since custom printing requires many details (sizing, colors, engraving options, etc.), we developed intuitive, step-by-step forms to streamline the process.
Comprehensive Brand Strategy – We designed a 20-page brand guideline booklet that established their visual identity, including colors, fonts, messaging, and core company values—ensuring their website and marketing always resonate with the right audience.
SEO Foundation – We implemented technical SEO to ensure the website is optimized for search engines from the start.

A Website That Powers 90% of Their Revenue

Even as a brand-new business, Humble Imprints saw immediate success, with their website becoming their primary driver of growth.

90% of their annual revenue now comes through their website.
The client called Digital Shift “paramount to my business’s success”, highlighting our ability to deliver exactly what they envisioned in just 4 weeks.

Digital Shift Delivers More Than Just Websites—We Build Growth Engines

This project showcases how Digital Shift goes beyond web design—we create digital solutions that help businesses thrive. Whether you’re launching a new business or scaling an existing one, we build websites that convert visitors into customers and establish your brand as an industry leader.

Ready to take your business to the next level? Let’s build something great together. Contact us HERE.