Outdated Website, Poor User Experience & Limited Search Capabilities

As a 75-year-old, family-owned leader in precast concrete manufacturing, M&W Precast & Construction Supply had a strong industry reputation but an outdated website that failed to reflect their expertise. Their old site lacked modern branding, a smooth user experience, and an efficient way for engineers, contractors, and clients to find critical technical drawings.

Their key objectives were:
Rebrand and modernize their online presence to match their industry leadership.
Improve user experience by making technical drawings easy to find.
Implement a lead capture system to convert website visitors into business opportunities.

A Modern Website & Custom Technical Drawings Search App

To position M&W Precast as the go-to resource for industrial precast concrete solutions, Digital Shift delivered a high-performance, custom-built website with:

Custom Technical Drawings Search App – We developed an advanced filtering and search tool, allowing users to quickly find detailed PDF technical drawings, significantly enhancing customer experience.
Custom CMS & Lead Capture Forms – We implemented a flexible CMS for easy content management and added strategic lead capture forms to drive inquiries.
Branding Overhaul – We provided a custom 18-page brand guideline, covering new colors, fonts, imagery, and messaging, ensuring a strong, cohesive identity across their marketing.
Technical SEO Optimization – We applied technical SEO best practices, setting the foundation for long-term organic search growth.

300% Traffic Growth & Record-Breaking Engagement

300% increase in annual website traffic, reaching over 20,000 unique visitors per year.
40% of website visitors now use the technical drawings library, making it the 2nd most visited page.
Record-breaking engagement:

• Average session duration: 4+ minutes site-wide.
• Average time spent on the technical drawings page: 20+ minutes!

Client Testimonial:
"Digital Shift is an invaluable partner in our online business operations. Their expertise and insight filled the gaps in our team and ensured that our digital marketing connected with our prospects and customers."

A Digital Platform That Delivers Results

The M&W Precast project demonstrates Digital Shift’s ability to create custom solutions that drive engagement, streamline user experience, and generate real business impact. Whether you need a technical resource hub, lead generation tools, or a brand transformation, we build websites that work for your business.

Ready to elevate your digital presence? Let’s build something powerful together. Get started by clicking HERE.